Job Description
"I help families tell and save their stories using technology."
Imagine your grandparents or parents have really cool stories about their childhood, where they came from, or what life was like when they were young. Now imagine those stories being turned into a digital book or video that you and future generations can watch or read forever — even when those people aren’t around anymore.
That’s what I do. I created something called Kintrace, which uses artificial intelligence (AI) — kind of like a smart robot brain — to help families collect photos, voice notes, and stories and turn them into something special they can keep and share.
So, I’m kind of like a digital storyteller and inventor who helps families stay connected to their roots using technology.
Relevant School Subjects
- Business
Career Story
After high school, I pursued a degree in Visual Arts and Design, driven by a strong creative passion. This foundation led me into the advertising and marketing world, where I worked with top agencies and eventually created campaigns for major global brands like Nike, Microsoft, and Blackberry.
But I didn’t stop there. I wanted to build solutions, not just promote them — so I took a bold step and founded Bedouin Group, a creative consulting firm. Over time, we delivered more than 200 projects valued at over $1 billion across sectors like telecom, energy, government, and tech.
Along the way, I discovered a deep interest in solving real problems — especially around heritage preservation. This inspired me to launch Kintrace AI, a digital storytelling platform that helps multicultural families collect and preserve their legacies using AI.
In 2023, I moved to Canada with my family and joined the Master of Business, Entrepreneurship and Technology (MBET) program at the University of Waterloo. Through this, I’ve gained access to incredible innovation programs like Velocity Cornerstone, Communitech Startup Bootcamp, and a new summer accelerator. Each step has sharpened my skills in product development, business strategy, and community impact.
Today, I’m a tech entrepreneur, storyteller, and startup founder—using my creative roots, global experience, and entrepreneurial drive to build products that matter.