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Jennifer Vandermolen

Digital Marketing Manager


Job Description

A critical part of my job is to tell stories. I am a writer and story-teller. We use the power of people's personal experiences to inspire and educate our customers and general public, and ultimately want to purchase our products and services. For example: I work for a hearing aid company and my job is find people that have powerful stories about living with hearing aids...I work with video production professionals to shoot videos and then share those videos on YouTube, social channels like Instagram and on our website. As a start...

Relevant School Subjects

  • Design/Arts
  • Healthcare
  • Marketing/Advertising
  • Media/Print/Publishing
  • PR/Communications

Areas of Expertise

  • Guidance and Career Education

Career Story

I was deeply involved in arts in HS - photography (in dark rooms!) and fine arts. I then went into advertising in college but then transitioned to journalism. I worked for CTV for many years in TV operations, digital production, producing news and live TV. Using my journalism skills I then transitioned to marketing and communications.

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