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Explore Your Future: Owning a Business

April 26, 2022

May 25 at 6:30 p.m. via Zoom

May 25, 6:30 p.m. via Zoom

Explore Your Future

Explore Your Future is a series of FREE events to help Waterloo Region youth learn about some career options. While geared towards the early stage research needs of grade 7 to 10 students, it is open to any youth and family that are interested .

Note: This event takes place over Zoom. A link will be sent out to registered attendees about 5:30 p.m. on the day of the event.

Owning a Business!

Are you a youth who dreams about owning your own business? Interested in how to achieve that dream? Perhaps you're wondering about the reality of owning a business? Or if it is a possible career path for you?

We've assembled a panel of people who own businesses in Waterloo Region. They will share how they became entrepreneurs and their experience establishing and growing a business.

Get their insights such as: What did they do right? What would they do differently? How did they apply their creativity? Did they have any setbacks? What did they learn from them?


Courtney Cassell, Digital Marketing Consultant and Owner

As owner of Cassel Consulting, Courtney works with business owners and their marketing teams to grow their sales and improve their brand's reputation through digital marketing. This includes anything from managing social media accounts, writing blog posts, running online advertising campaigns, building email automations, and optimizing websites.

Tyler McIntyre, Certified Personal Trainer

After being a manager or supervisor at four different health food stores, Tyler started his own business as a health coach and personal trainer. He coaches people in pursuit of their fitness goals; this involves teaching them proper form for each exercise, creating a workout program for them, teaching them stretches and mobility drills in order to allow them to move better and reduce or prevent pain.

Ajoa Mintah, Founder + CEO, Four All Ice Cream

Ajoa, Founder and Chief Ice Cream Maker, created Four All with the dream of making handcrafted ice cream using all-natural, locally-sourced ingredients in order to provide a better choice for all ice cream lovers who want to indulge in a sweet treat without compromise to their well-being.

Pandora Wilhelm, Owner of Mulberry Design and Engravings

Pandora returned to post-secondary studies in 2019 at First Nations Technical Institute for the Indigenous Focused Early Childhood Education Program. In one of their classes, they were assigned to create an Early Learning Resource that reflected their unique cultures and languages. Pandora created a puzzle out of paper in the form of a matching game. Feedback was so positive that it led her to create her business: Mulberry Design & Engravings.


  • Welcome

  • Introductory remarks by panel (5 minutes each)

  • Q & A - After each panelist shares their story, it's your chance to ask them questions, the steps they took towards their goals and the decisions they made along the way.

Join Us!

Youth entrepreneurship program applications open

Interested in running a business this summer?

The Summer Company youth entrepreneurship program is now accepting applications. The Government of Ontario-funded program provides Ontario students 15 to 29 years old with a grant up to $3,000 to start a new summer business. Program participants also receive advice and mentorship support from local business leaders. Learn more and apply before May 23.

Thank you Sponsors!

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